TCIM Posters

Note: Traditional, Complementary and Integrative Medicines (TCIM) are a group of medical systems and therapeutic methods, health practices and products that, in general, are not considered part of conventional medicine. – VHL TCIM Américas.

I took on the role of designing awareness posters for Traditional, Complementary, and Integrative Medicines (TCIM) under the ObservaPICS initiative. The objective was to use visuals effectively to communicate the benefits of TCIM to a broad audience.

Project Highlights:

• Awareness Campaign: Developed posters as part of an awareness campaign to highlight the positive aspects of Traditional, Complementary, and Integrative Medicines.

• Inclusive Visuals: Utilized a mix of photos and illustrations that resonate with a diverse audience, aiming to bridge understanding and convey the accessibility of TCIM.

• Educational Emphasis: The posters were crafted to not only catch attention but also educate, emphasizing the advantages and inclusivity of TCIM practices.

Design Elements:

• Image Selection: Carefully curated images and illustrations to represent TCIM practices, fostering a connection with the general public.

• Clarity and Simplicity: Ensured clarity and simplicity in design to effectively communicate the message, making the benefits of TCIM easily understandable.

• Color Palette: Employed a color palette that evokes positivity and aligns with the overall theme of promoting health and well-being.

Technologies Used:

• Adobe Creative Suite: Leveraged tools like Photoshop and Illustrator for image editing, composition, and graphic design.

• Communication Strategy: Collaborated with the ObservaPICS team to align design elements with the communication strategy, ensuring the posters effectively conveyed the intended message.