ObservaPICS – Oswaldo Cruz Foundation – Ministry of Health of The Government of Brazil

Within the communication team at ObservaPICS, I serve as both a designer and web designer. My versatile role encompasses creating visually appealing digital assets, designing informative books, folders, and printed materials, and also managing the web design aspects.

I play a key role in making complex information accessible and engaging for a broader audience while ensuring a seamless online experience for visitors to the ObservaPICS website.

In the role of website designer for ObservaPICS, I aimed to create a digital space that reflects the essence of the organization. Focusing on user experience and simplicity, the website design prioritized easy navigation and a clean presentation of information.

Key Responsibilities:

• User-Friendly Approach: Ensured the website is user-friendly, allowing visitors to effortlessly access the information they seek.
• Essential Visuals: Incorporated visuals thoughtfully to provide a glimpse into the world of ObservaPICS without overwhelming the user.
• Device Adaptability: Designed the website to be responsive, ensuring a consistent experience across various devices.
• Subtle Branding: Maintained a subtle and consistent brand presence, allowing the content to take center stage.

Technologies Used:

• WordPress: Chose WordPress for its simplicity and ease of use, facilitating seamless content management.
• HTML/CSS: Applied basic HTML and CSS for necessary customization, keeping the design clean and straightforward.
• Figma: Leveraged Figma for collaborative design, streamlining the communication and design iteration process.

Outcome:

The ObservaPICS website is a modest digital platform, aiming to provide visitors with a straightforward and pleasant experience as they delve into the world of PICS. It’s designed to be a welcoming space for those seeking information on holistic healthcare practices.

Visit the site: https://observapics.fiocruz.br